CIM Revision Cards: Marketing in Practice 04 05 (Cim by Marketing Knowledge

By Marketing Knowledge

Designed particularly with revision in brain, the CIM Revision playing cards supply concise, but basic info to aid scholars in passing the CIM assessments as simply as attainable. a transparent, conscientiously dependent structure aids the educational approach and guarantees the major issues are coated in a succinct and obtainable demeanour. The compact, spiral sure structure permits the playing cards to be carried round simply, the content material for this reason consistently being to be had, making them worthy assets regardless of the place you are.

Features similar to diagrams and bulleted lists are used all through to make sure the major issues are displayed as essentially and concisely as attainable. every one part starts with an inventory of studying results and ends with tricks and guidance, thereby making sure the content material is damaged down into conceivable options and will be simply addressed and memorised.

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Consumer electronics). Companies are increasingly seeking global solutions to sourcing products. n Once the decision is made about location of manufacture (home or destination market) the key factor is the level of commitment and risk that the organization wishes to make. So indirect exporting involves relatively little management effort and expense. However, this comes at the cost of control. If more control is required then direct exporting is required. This can be affected with partners (agents or distributors) or, for maximum control, by establishing a local sales and marketing subsidiary.

Sequential skimming strategy: This is a process where several markets of different benefit and value are skimmed in turn. For example, advanced breaking systems were first introduced into luxury cars; now they are standard in all production cars. This is an example of both sequential skimming and learning curve effect. å Skimming strategy: A strategy of entering the market with a high unit price to maximize the profit per unit. This is typical for luxury products during the introduction phase.

Characteristics of Poor Work The characteristics of less good submissions for the integrative project are: n Poor selection of examples and a failure to use them in the illustration of points. n Theory ‘dump’ of all the notes that the candidate has acquired in and around the topic area, with little understanding of what was relevant demonstrated. n Listing of theory rather than a demonstration of understanding. n Little understanding of problem-solving issues and the use and interpretation of theory.

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